# | OFF-Page SEO Factors | Brief Note | |
| - |
120
(added) | Traffic Buying | Have you paid a company for web traffic? It is probably low quality traffic, with a zero conversion rate. Some providers of traffic for traffic's sake may be considered "bad neighborhoods". Can Google discount your traffic (for true popularity), because they know it's mostly phony? Have you read about Traffic Power? |
106
| Temporal Link Analysis | In a nut shell, old links are valued, new links are not. This is intended to thwart rapid incoming link accumulation, accomplished through the tactic of link buying. Just one of the sandbox factors. | |
107
| Change of Meanings | Query meaning changes over time, due to current events | |
| Zero links to you | You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index. | ||
109
| Link-buying
(Very good IF you don't get caught,
but don't do it - when caught, the penalty isn't worth it.) | Google patent - Google hates link-buying, because it corrupts their PR model in the worst way possible. 1. Does your page have links it really doesn't merit? 2. Did you get tons of links in a short time period? 3. Do you have links from high-PR, unrelated sites? | |
110
| Prior Site Ranking | Google patent - High = Good | |
|---|---|---|---|
| Cloaking | Google promises to Ban! (Presenting one webpage to the search engine spider, and another webpage to everybody else.) | ||
| Links from bad neighborhoods, affiliates | Google says that incoming links from bad sites can't hurt you, because you can't control them. Ideally, this would be true. However, some speculate otherwise, esp., when other associated factors are thrown into the mix, such as web rings. | ||
4 Alleged NEGATIVE OFF-Page SEO Google Ranking Factors
. Notes to the Above 120 Google Ranking Factors :
| .Google Ranking Factors : | |
1
| I have tried to summarize the best opinions of many webmaster forum posters. |
2
| There are no published rules - this is my continuously changing compilation of SEO chatter. This is my semi-annual, one-way technical Google ranking blog, if you will. |
3
| If your keywords are Rare and Unique, then Page Rank doesn't matter. |
4
| If your keywords are very Competitive, then Page Rank becomes very important. |
5
| The fewer incoming links that you have, the more important on-page factors are, for noncompetitive terms. |
6
| There are a million ifs, ors, buts . . . I am attempting a concise summary. Exceptions to EACH of the POSITIVE ON-Page factors are frequent and many. However, I feel that it is important to score highly on as many factors as possible, since factor weight and even factor consideration are changing constantly - CYA. Not to mention the other SEs. |
7
| A few words about the LANGUAGE used on the Google site - in a phrase - "soft spoken". We see it everywhere these days. I am referring to understatement, sometimes even to the point of confusion. "significant", "may", etc. For example, when Google states that maybe it might not be a good idea to do a particular thing, what they SOMETIMES really mean is "If you do it, you are history". Some Google suggestions are actually commands (STRONG HINTS) in disguise. At some point, you begin to realize this. Google just can't tell us everything, literally. So take the hints. |
8
| Become religious. Seek the light. It's there, but you gotta look. LISTEN UP! Read the rules. Read between the lines. Carefully. Differentiate. Project. Carefully analyze your own situation. Webmaster Guidelines |
Google - Webmaster Information
| - | OFF SITE GOOGLE TOOLS |
| SEO Info | Seomoz.org - Rand Fishkin, guru and perpetual student of SEO |
| SEO Tools | 136 Free SEO Tools - seocompany |
| Keyword Checker | Google Keyword AND Backlinks Checker Tool - digitalpoint.com Track daily for FREE (Google approved - get your own Google API key) |
| Page Rank Checker | Google Page Rank Tool - Find your PR, no PC needed - prchecker.info |
| Search Engine Land | Search Engine Land - Danny Sullivan - Complete SE Info - SEL |
| Site Map | Google Site Map - (somewhat hidden) - An excellent source - sitemap.html |
| Tickler Site | SEO-Scoop - Frequent Google discussions - dazzlindonna |