I’ve
been reading a few forums and blogs about Google Adsense tips lately,
and thought it would be helpful to consolidate as many as possible in
one place without the comments. I’ve also thrown in a few tips of my
own. We start out with some of the basic general stuff and move to the
more specific topics later on.
Build an Empire?
When you’re deciding to become a website publisher you will fall into one of two broad categories:
- Publish 100 websites that each earn $1 a day profit
- Publish 1 website that earns $100 a day profit
The
reality of it is, most people end up somewhere in between. Having 100
websites leaves you with maintenance, management and content issues.
Having one website leaves you open to all sort of fluctuations (search
engines algorithm’s, market trends, etc). You can adapt your plan on the
way, but you’ll have an easier time if you start out going in the
direction of where you want to end up.
General or Niche
You
can build your website around general topics or niche ones. Generally
speaking niche websites work better with adsense. First off the ad
targeting is much better. Secondly as you have a narrow focus your
writing naturally becomes more expert in nature. Hopefully this makes
you more authority in your field.
If this is your first try at
building an adsense website, make it about something you enjoy. It will
make the process much easier and less painful to accomplish. You should
however make sure that your topic has enough of an ad inventory and the
payout is at a level you are comfortable with. You may love medieval
folk dancing, but the pool of advertisers for that subject is very small
(in fact it’s currently zero).
