| .Google Ranking Factors : | |
1
| I have tried to summarize the best opinions of many webmaster forum posters. |
2
| There are no published rules - this is my continuously changing compilation of SEO chatter. This is my semi-annual, one-way technical Google ranking blog, if you will. |
3
| If your keywords are Rare and Unique, then Page Rank doesn't matter. |
4
| If your keywords are very Competitive, then Page Rank becomes very important. |
5
| The fewer incoming links that you have, the more important on-page factors are, for noncompetitive terms. |
6
| There are a million ifs, ors, buts . . . I am attempting a concise summary. Exceptions to EACH of the POSITIVE ON-Page factors are frequent and many. However, I feel that it is important to score highly on as many factors as possible, since factor weight and even factor consideration are changing constantly - CYA. Not to mention the other SEs. |
7
| A few words about the LANGUAGE used on the Google site - in a phrase - "soft spoken". We see it everywhere these days. I am referring to understatement, sometimes even to the point of confusion. "significant", "may", etc. For example, when Google states that maybe it might not be a good idea to do a particular thing, what they SOMETIMES really mean is "If you do it, you are history". Some Google suggestions are actually commands (STRONG HINTS) in disguise. At some point, you begin to realize this. Google just can't tell us everything, literally. So take the hints. |
8
| Become religious. Seek the light. It's there, but you gotta look. LISTEN UP! Read the rules. Read between the lines. Carefully. Differentiate. Project. Carefully analyze your own situation. Webmaster Guidelines http://www.google.com/support/webmasters/bin/answer.py?answer=35769 How does Google rank pages? http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=34432 Google Facts and Fiction http://www.google.com/search?hl=en&q=%22google+facts+and+fiction%22 Search Engine Optimizers http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291 |
. Notes to the Above 120 Google Ranking Factors :
